The challenge: How to make journalists dive into the brand’s world and present Zalando’s success story in the occasion of its 5th anniversary in France?
The event: Bring the brand’s world into life in a pop-up Zalando-like showroom: 4 stands (Tech/Log/Fashion/Branding) and exclusive exchanges with the CEO and experts.
Missions:
– Location search
– Content
– Strategic consulting
– Scenography / Technical support
– Logistics
– Media relations
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