L’enjeu : Comment communiquer sur les nouveautés 2020 auprès d’une cible d’architectes, décorateurs, influenceurs déco et lifestyle ?
L’événement : Un showroom itinérant d’une journée dans trois villes de France pour positionner Décocéram comme l’exhausteur de tendance via un parcours visiteurs ponctué d’animations autour des 5 sens. La Design Room permet ainsi à Décocéram d’exposer ses collections et de présenter les tendances 2020 en matière de carrelage.
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