L’enjeu : Comment faire rendre concret la plateforme d’intermédiation Homly You et rendre tangible la vision, la mission et la proposition de valeur de manière événementielle afin d’installer une relation privilégiée avec les journalistes ?
L’événement : Homly You accueille journalistes et blogueurs dans un lieu éphémère, au cœur de Paris : mise en scène événementielle du parcours client à travers des îlots thématiques, rencontre avec des artisans et des experts Homly You.
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